Product Manager
Rahul Srivastava
Berlin, Germany
About Me
Scrum and PRINCE2 certified Product Manager with 8+ years of experience in leading cross-functional teams and driving product innovation. Skilled in Agile methodologies and tools such as JIRA and Confluence for product lifecycle management. Proficient in product discovery, development, and driving strategic product decisions. Passionate about delivering user-centric solutions. MBA from ESMT Berlin, Germany’s top B-School, and certified in Digital Product Management from University of Alberta.
Projects
SaaS Feature Improvement
AI Agent Testing Framework
Work Experience
Oct 2023 - Present
Product Consultant
Freelance
- Analyzed market trends and user data to recommend growth strategy for an ed-tech client, driving 20% increase in conversion rates and 17% reduction in acquisition costs through optimized targeting
- Consulted on developing virtual agent testing framework, tackling challenges in evaluating LLM-generated outputs against enterprise-specific criteria such as accuracy, compliance, and adaptability
MBA Projects
Mar 2023 - Aug 2023
Program Consultant (MBA Fellowship)
Give Something Back to Berlin e.V.
- Created system for collecting operational and survey data on program performance, transitioning from quarterly to real-time data collection and reducing decision cycles from months to real-time
- Led development of data visualization and reporting platform in Power BI, transitioning from simple participant counts to in-depth analysis of participant satisfaction, NPS, and impact assessment
- Collaborated with key stakeholders to model organizational workflows, and led strategic redesign to streamline processes, reduce overlaps, and enhance overall efficiency
- Currently a member of the Board of Directors
Oct 2022 - Jan 2023
Product Analyst (MBA Project)
HelloFresh GmbH
- Conducted in-depth research of procurement practices in the German market, identifying industry best practices and over 3% procurement cost-saving opportunities for indirect procurement team
- Developed Tableau dashboard for data-driven procurement decision-making, replacing a less flexible third-party tool and reducing costs by €65,000 annually
Jul 2022 - Sep 2022
Product Analyst (MBA Project)
MovingImage GmbH
- Improved user engagement by identifying and prioritizing feature enhancements using machine learning techniques like regression and classification to analyze video performance data
- Enhanced customer retention by identifying distinct customer segments through cluster analysis, revealing behavior patterns that shaped tailored product strategies, pricing models, and features
Jun 2019 - Dec 2021
Product Manager
Punjab National Bank Limited
- Implemented growth strategies to increase product penetration and customer lifetime value, leveraging segmentation and behavior analysis to identify cross-selling opportunities
- Identified unclear application status updates as key drop-off point in customer acquisition funnel, implementing real-time tracking and increased conversion rate by 15% in six months
- Developed KPI dashboards that helped leadership review business performance and enhanced branch operations with actionable insights; started as regional project but adopted company-wide
- Leveraged customer behavior insights to optimize segmented pricing for personal loan products, driving 22% increase in new customer acquisition within six months
Nov 2017 - May 2019
Product Owner
Punjab National Bank Limited
- Shaped product goals into prioritized features, delivering new account opening application that reduced customer onboarding time from 75 to 15 minutes
- Translated stakeholder requirements into user stories with acceptance criteria, driving development of key features like automated KYC verification & document upload, reducing manual errors by 80%
- Facilitated sprint planning, daily standups, and retrospectives, resolving technical dependencies and blockers to maintain team velocity and driving the application from concept to launch
Dec 2015 - Oct 2017
Co-Founder and Product Owner
Rankers’ Café Private Limited
- Owned the planning and scheduling of two-week sprints, articulating the product vision to cross-functional team of six, and launching the MVP within 6 months
- Implemented a customer acquisition funnel with 6% click-through rate (CTR) on targeted ads and 14% website visit-to-lead conversion rate
- Introduced interactive learning modules and personalized study plans, leading to 25% increase in course completion rates
Jun 2013 - Nov 2015
Agile Project Manager
Prodintel Technologies Private Limited
- Streamlined project management using Jira by implementing Kanban boards, tracking issues, and ensuring cross-team coordination, reducing project delivery timelines by 20%
- Delivered over €1.5 million worth of international projects, including SaaS-based LMS, E-Commerce platform, online ticket booking platform, and food delivery app
Aug 2010 - May 2013
Business Analyst
Eduesse Technologies Private Limited
- Facilitated requirement elicitation sessions, translating business needs into user stories and acceptance criteria, and created wireframes in Axure RP, achieving over 90% client satisfaction rate
Education
Jan 2022 - Aug 2023
Masters in Business Administration (MBA)
ESMT Berlin (#8 in Europe, Financial Times Business School Ranking 2022)
Aug 2006 - May 2010
Bachelors in Electrical and Electronics Engineering
Manipal Institute of Technology, Manipal, India
Certifications
- Professional Scrum Product Owner 1, Scrum.org
- Prince2 Project Management Foundation and Practitioner, Axelos Ltd.
- Software Product Management Specialization, University of Alberta
www.linkedin.com/in/rahul-srivastava14/